NOTE:  As provided in LFC policy, this report is intended only for use by the standing finance committees of the legislature.  The Legislative Finance Committee does not assume responsibility for the accuracy of the information in this report when used for other purposes.

 

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F I S C A L   I M P A C T   R E P O R T

 

 

SPONSOR:

Hamilton, D.

 

DATE TYPED:

3/08/03

 

HB

617

 

SHORT TITLE:

Information Campaign for Public Education

 

SB

 

 

 

ANALYST:

Segura

 

APPROPRIATION

 

Appropriation Contained

Estimated Additional Impact

Recurring

or Non-Rec

Fund

Affected

FY03

FY04

FY03

FY04

 

 

 

$62.0

 

 

Recurring

GF

 

 

 

 

 

 

(Parenthesis ( ) Indicate Expenditure Decreases)

 

 

SOURCES OF INFORMATION

 

State Department of Education (SDE)

 

SUMMARY

 

     Synopsis of Bill

 

House Bill 617 appropriates $62.0 to the State Department of Education (SDE) to support a public information campaign to raise awareness and knowledge of public education in New Mexico.

 

     Significant Issues

 

According to SDE, since June 1999, the department has considered the following strategies for sharing educational success:  public awareness and policy information programs, lobbying, greater visibility by State Board of Education(SBE) members, better coordination in the SDE and utilizing educational support groups, students, parents and teachers to speak to the status of the state’s investment. A major area of emphasis has been the state’s Accountability Program.

 

FISCAL IMPLICATIONS

 

House Bill 617 appropriates $62.0 to SDE from general fund and is recurring.

 

ADMINISTRATIVE IMPLICATIONS

 

The SDE’s Public Outreach Unit  will be responsible for administration of the public information campaign and funding. The department indicates that it will solicit matching funds from the State Land Office and Department of Economic Development to achieve the campaign.

 

OTHER SUBSTANTIVE ISSUES

 

According to SDE, if House Bill 617 is enacted, the Public Outreach Unit of SDE, will work with an experienced advertising agency to create a theme and marketing materials, including television and radio advertisements and billboard advertising along high-traffic areas. Also under consideration are publications jointly produced with the New Mexico PTA on best ideas for parent involvement in public education.

 

RMS/sb:yr