44TH LEGISLATURE - STATE OF NEW MEXICO - FIRST SESSION, 1999

REQUESTING THE NEW MEXICO CONGRESSIONAL DELEGATION TO PURSUE FEDERAL LEGISLATION BANNING ALCOHOL ADVERTISEMENTS THAT TARGET CHILDREN AND ENCOURAGE CHILDREN TO DRINK ALCOHOLIC BEVERAGES.

WHEREAS, the legislature of the state of New Mexico is concerned about underage drinking in our state and feels that the need to prevent young people from being encouraged to consume liquor is becoming increasingly apparent; and

WHEREAS, the median age at which children begin drinking is just over thirteen years; and

WHEREAS, many students in grades five through twelve say that alcohol advertising encourages them to drink; and

WHEREAS, the legislature of the state of New Mexico believes that some producers of alcoholic beverages produce advertisements using images of animated animals that target young people; and

WHEREAS, this type of advertising glamorizes alcohol and tempts kids to drink before they are ready; and

WHEREAS, New Mexico families are in need of child-proof advertising;

NOW, THEREFORE, BE IT RESOLVED BY THE LEGISLATURE OF THE STATE OF NEW MEXICO that the New Mexico congressional delegation pursue federal legislation banning alcohol advertisements that target children and encourage children to drink; and

BE IT FURTHER RESOLVED that copies of this memorial be transmitted to members of the New Mexico congressional delegation.